Digital Makeover: Soil to Screen

client

Alegre Landscape Design

http://www.alegreland.com

Project year

2024

client ceo

Lupe Peru

Project Scope

Brand Identity

Project Management

Logo Design

UI/UX Design

Web Development

Creatives

Donna Melger

Ivi Jerman

Project tools

Webflow

Ilustrator

Figma

Basin

App Integration

CSS & HTML

SEO basic principals

Photoshop

Website Optimization

Alegre Landscape Design is a company dedicated to crafting stunning outdoor spaces that enhance both the beauty and functionality of homes and properties. Led by the experienced landscape designer Lupe, the company specializes in selecting plants, trees, and hardscaping elements that seamlessly integrate with clients' visions and environmental needs.

The Challenge

Lupe needed a virtual presence which included a website and logo that accurately represented the unique approach and target audience of Alegre Landscape Design. The goal was to create a simple brand identity that effectively communicated the company's commitment to creating beautiful, functional outdoor spaces. Along with a dedicated gallery page showcasing landscape designs that she has done around the Bay Area.

‍

The Solution

To address this challenge, a comprehensive brand exercise and discovery process was conducted. This involved in-depth discussions with Lupe to fully understand Alegre Landscape Design's unique approach, target audience, and the desired brand experience.

Based on these insights, a captivating logo design was created that captures the essence of transforming outdoor spaces with a touch of happiness. The logo was designed to be visually appealing, memorable, and reflective of the company's values.

‍

Logo Evolution

With a clear brand identity in place, the next step was to develop a user-friendly website using Webflow. The homepage showcases a beautiful landscape image and features a scrolling banner highlighting Alegre Landscape Design's core values: Integrity, Happy Customers, Respect for Each Other, and Respect for the Planet.

To provide potential clients with a clear understanding of the company's capabilities, the website also includes:

Before and after images of six of Lupe's most recent projects
Testimonials from satisfied clients
A list of services offered by Alegre Landscape Design
Information about Lupe and her experience
Awards and recognitions received by the company

GIF OF HOME PAGE FOR ALEGRE LANDSCAPE DESIGN

gallery for Alegre Landscape Design

Alegre Landscape Design is a company dedicated to crafting stunning outdoor spaces that enhance both the beauty and functionality of homes and properties. Led by the experienced landscape designer Lupe, the company specializes in selecting plants, trees, and hardscaping elements that seamlessly integrate with clients' visions and environmental needs.

The Challenge

Lupe needed a virtual presence which included a website and logo that accurately represented the unique approach and target audience of Alegre Landscape Design. The goal was to create a simple brand identity that effectively communicated the company's commitment to creating beautiful, functional outdoor spaces. Along with a dedicated gallery page showcasing landscape designs that she has done around the Bay Area.

‍

The Solution

To address this challenge, a comprehensive brand exercise and discovery process was conducted. This involved in-depth discussions with Lupe to fully understand Alegre Landscape Design's unique approach, target audience, and the desired brand experience.

Based on these insights, a captivating logo design was created that captures the essence of transforming outdoor spaces with a touch of happiness. The logo was designed to be visually appealing, memorable, and reflective of the company's values.

‍

Logo Evolution

With a clear brand identity in place, the next step was to develop a user-friendly website using Webflow. The homepage showcases a beautiful landscape image and features a scrolling banner highlighting Alegre Landscape Design's core values: Integrity, Happy Customers, Respect for Each Other, and Respect for the Planet.

To provide potential clients with a clear understanding of the company's capabilities, the website also includes:

Before and after images of six of Lupe's most recent projects
Testimonials from satisfied clients
A list of services offered by Alegre Landscape Design
Information about Lupe and her experience
Awards and recognitions received by the company

GIF OF HOME PAGE FOR ALEGRE LANDSCAPE DESIGN

gallery for Alegre Landscape Design

client

Alegre Landscape Design

http://www.alegreland.com

Project year

2024

client ceo

Lupe Peru

Project Scope

Brand Identity

Project Management

Logo Design

UI/UX Design

Web Development

Tools

Webflow

Ilustrator

Figma

Basin

App Integration

CSS & HTML

SEO basic principals

Photoshop

Website Optimization

Creatives

Donna Melger

Ivi Jerman

Don't let your brand story gather dust. Let's build something amazing together.

The Result

The new website and logo have significantly enhanced Alegre Landscape Design's online presence and brand visibility. The visually appealing design and informative content have helped attract new clients and showcase the company's expertise in creating beautiful outdoor spaces.

‍

Key Takeaways

The importance of brand identity: A strong brand identity is essential for effectively communicating a company's unique value proposition.‍
The power of storytelling: Using storytelling techniques can help connect with customers on an emotional level and create a memorable brand experience.‍
The value of a user-friendly website: A well-designed website is crucial for attracting and engaging potential clients.‍
The importance of showcasing results: Highlighting successful projects can build trust and credibility.

The Result

The new website and logo have significantly enhanced Alegre Landscape Design's online presence and brand visibility. The visually appealing design and informative content have helped attract new clients and showcase the company's expertise in creating beautiful outdoor spaces.

‍

Key Takeaways

The importance of brand identity: A strong brand identity is essential for effectively communicating a company's unique value proposition.‍
The power of storytelling: Using storytelling techniques can help connect with customers on an emotional level and create a memorable brand experience.‍
The value of a user-friendly website: A well-designed website is crucial for attracting and engaging potential clients.‍
The importance of showcasing results: Highlighting successful projects can build trust and credibility.

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