Personalized Nutrition, Online Success

client

Melissa Devera, RD, CLT

https://www.melissadevera.com/

Project year

2022

client ceo

Melissa Devera

Project Scope

CMS

Discovery & Research

Logo Design

UI/UX Design

Brand Identity

Web Development

Creatives

Donna Melger

Project tools

Webflow

Photoshop

Ilustrator

Figma

SEO basic principals

CSS & HTML

Custom Attributes

Website Optimization

Google Analytics

Melissa Devera, a personalized nutritionist with a strong local reputation, sought to expand her reach and establish a compelling online presence. Her clientele primarily consisted of individuals grappling with digestive issues, chronic inflammation, and weight management challenges. Frustrated with generic dietary advice, these clients yearned for tailored solutions aligned with their unique needs and lifestyles.

The Challenge

Despite a loyal following of satisfied clients, Melissa lacked a digital platform to showcase her expertise and attract new clients. Her previous online presence was minimal and ineffective in conveying her personalized approach to nutrition. The challenge was to create a robust online identity that resonated with her target audience and effectively communicated the value of her services.

‍

Logo Design

‍

The Solution

To address Melissa's needs, we embarked on a comprehensive brand development and website design project.

Brand Identity: We crafted a brand identity that encapsulated Melissa's compassionate and knowledgeable persona. The new logo and color palette evoked feelings of wellness, balance, and nourishment. The brand messaging emphasized personalized nutrition, holistic health, and sustainable lifestyle changes.

‍

Brand synthesis & Patterns

‍

Landing page highlights her expertise in inflammation reduction, MRT food sensitivity testing, weight & wellness coaching.

‍

User Experience (UX) Design: With a deep understanding of Melissa's target audience, we designed a user-centric website that prioritized intuitive navigation and clear information architecture. The website's layout was optimized for both desktop and mobile devices, ensuring a seamless user experience across platforms.

Website Development: We built a custom website using Webflow to bring the brand identity and UX design to life. The platform's flexibility allowed for dynamic content updates and easy management. The website featured:

Clear and concise service pages: Detailed information about Melissa's offerings, including food sensitivity testing, LEAP Therapy, MRT testing, and weight management coaching.
Compelling calls to action (CTAs): Strategically placed CTAs guided users towards scheduling consultations or learning more about Melissa's services.
Client testimonials: Social proof to build trust and credibility.
Blog: A platform to share valuable content, position Melissa as an expert, and attract organic traffic.
Integrations: Seamless integration of scheduling tools and payment systems for convenience.

Visual Design: To enhance the website's aesthetic appeal and user experience, we incorporated high-quality, relevant stock imagery from Envato. The visuals aligned with the brand identity and created a visually engaging environment.

‍

website pages from Melissa Devera with tabbed information — Dedicated tabs containing helpful information

Melissa Devera, a personalized nutritionist with a strong local reputation, sought to expand her reach and establish a compelling online presence. Her clientele primarily consisted of individuals grappling with digestive issues, chronic inflammation, and weight management challenges. Frustrated with generic dietary advice, these clients yearned for tailored solutions aligned with their unique needs and lifestyles.

The Challenge

Despite a loyal following of satisfied clients, Melissa lacked a digital platform to showcase her expertise and attract new clients. Her previous online presence was minimal and ineffective in conveying her personalized approach to nutrition. The challenge was to create a robust online identity that resonated with her target audience and effectively communicated the value of her services.

‍

Logo Design

‍

The Solution

To address Melissa's needs, we embarked on a comprehensive brand development and website design project.

Brand Identity: We crafted a brand identity that encapsulated Melissa's compassionate and knowledgeable persona. The new logo and color palette evoked feelings of wellness, balance, and nourishment. The brand messaging emphasized personalized nutrition, holistic health, and sustainable lifestyle changes.

‍

Brand synthesis & Patterns

‍

User Experience (UX) Design: With a deep understanding of Melissa's target audience, we designed a user-centric website that prioritized intuitive navigation and clear information architecture. The website's layout was optimized for both desktop and mobile devices, ensuring a seamless user experience across platforms.

Website Development: We built a custom website using Webflow to bring the brand identity and UX design to life. The platform's flexibility allowed for dynamic content updates and easy management. The website featured:

Clear and concise service pages: Detailed information about Melissa's offerings, including food sensitivity testing, LEAP Therapy, MRT testing, and weight management coaching.
Compelling calls to action (CTAs): Strategically placed CTAs guided users towards scheduling consultations or learning more about Melissa's services.
Client testimonials: Social proof to build trust and credibility.
Blog: A platform to share valuable content, position Melissa as an expert, and attract organic traffic.
Integrations: Seamless integration of scheduling tools and payment systems for convenience.

Visual Design: To enhance the website's aesthetic appeal and user experience, we incorporated high-quality, relevant stock imagery from Envato. The visuals aligned with the brand identity and created a visually engaging environment.

‍

client

Melissa Devera, RD, CLT

https://www.melissadevera.com/

Project year

2022

client ceo

Melissa Devera

Project Scope

CMS

Discovery & Research

Logo Design

UI/UX Design

Brand Identity

Web Development

Tools

Webflow

Photoshop

Ilustrator

Figma

SEO basic principals

CSS & HTML

Custom Attributes

Website Optimization

Google Analytics

Creatives

Donna Melger

Inspired by this case study? Let's turn your vision into a reality.

let's chat

The Result

The revamped website and brand identity have transformed Melissa Devera's online presence. Since its launch, she has experienced a significant increase in website traffic, inquiries, and new clients. The platform effectively communicates Melissa's unique approach to nutrition, positioning her as a trusted expert in her field.

‍

Key Takeaways

The project significantly improved Melissa Devera's online platform, resulting in increased website traffic, higher client acquisition, enhanced brand trust, and a better user experience. These combined factors allowed her to expand her client base and achieve overall business goals.

‍

The Result

The revamped website and brand identity have transformed Melissa Devera's online presence. Since its launch, she has experienced a significant increase in website traffic, inquiries, and new clients. The platform effectively communicates Melissa's unique approach to nutrition, positioning her as a trusted expert in her field.

‍

Key Takeaways

The project significantly improved Melissa Devera's online platform, resulting in increased website traffic, higher client acquisition, enhanced brand trust, and a better user experience. These combined factors allowed her to expand her client base and achieve overall business goals.

‍