Build-a-Bike Boost an E-Commerce Website

client

Christiania Bikes America

https://christianiabikesamerica.com/

Project year

2021

client ceo

Peter & Linnaea James

Project Scope

Brand Identity

Discovery & Research

Project Management

UI/UX Design

Web Design

E-Commerce

Creatives

Donna Melger

Amanda Altice

Project tools

Excel

Figma

Ilustrator

Photoshop

Shopify

SEO basic principals

Google Analytics

CSS & HTML

App Integration

Website Optimization

Youtube Integration

Metafields

Peter James, an entrepreneur with a keen eye for innovative products, was captivated by the unique design and functionality of Christiania cargo bikes during a trip to Denmark. Recognizing a gap in the American market, he founded Christiania Bikes America with the goal of introducing these distinctive bikes to a wider audience.

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The Challenge

Initially, Christiania Bikes shared the spotlight with other products on Peter's existing website. However, the complexities of showcasing and selling such a specialized product became apparent. The need for a dedicated online platform that could effectively highlight the unique features and benefits of Christiania cargo bikes became evident

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Old Agency website before the site converted to Christiania Bikes America — State of the website before we launched Christiania Bikes America

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Screen shot of homepage for CBA — Website After

The Solution

To address the unique challenges of selling customizable cargo bikes, we embarked on a comprehensive web development project. Our approach centered on creating a seamless online experience that would not only showcase the product's versatility but also simplify the purchasing process.

Wireframe of CBA's ecommerce page — Wireframe for Product Page

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GIF images of Christania Bikes Models and variants for research — All Christiania Models with variants

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Through in-depth user research and competitor analysis, we identified key pain points and opportunities for improvement. This informed our design and development process. We chose Shopify as the foundation for the website due to its robust e-commerce capabilities and flexibility.

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Customer Journey map for CBA — Journey Map

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A core component of the project was the development of a custom product configurator. This interactive tool empowered customers to design their ideal cargo bike by selecting from a wide range of options, including frame size, color, accessories, and electrical components. To enhance the user experience, we implemented a clear and intuitive navigation system, allowing customers to easily explore different bike models and configurations.

Visual guide to show the user how to customize the bike — Visual to show the user how to customize the cargo bike

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Product page with a list of customizations

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To ensure a visually compelling and engaging website, we incorporated high-quality product photography and videos. The design aesthetic reflected the brand's identity while prioritizing user experience and functionality.

website page from Christiania Bikes America

Peter James, an entrepreneur with a keen eye for innovative products, was captivated by the unique design and functionality of Christiania cargo bikes during a trip to Denmark. Recognizing a gap in the American market, he founded Christiania Bikes America with the goal of introducing these distinctive bikes to a wider audience.

‍

The Challenge

Initially, Christiania Bikes shared the spotlight with other products on Peter's existing website. However, the complexities of showcasing and selling such a specialized product became apparent. The need for a dedicated online platform that could effectively highlight the unique features and benefits of Christiania cargo bikes became evident

‍

The Solution

To address the unique challenges of selling customizable cargo bikes, we embarked on a comprehensive web development project. Our approach centered on creating a seamless online experience that would not only showcase the product's versatility but also simplify the purchasing process.

‍

Through in-depth user research and competitor analysis, we identified key pain points and opportunities for improvement. This informed our design and development process. We chose Shopify as the foundation for the website due to its robust e-commerce capabilities and flexibility.

‍

A core component of the project was the development of a custom product configurator. This interactive tool empowered customers to design their ideal cargo bike by selecting from a wide range of options, including frame size, color, accessories, and electrical components. To enhance the user experience, we implemented a clear and intuitive navigation system, allowing customers to easily explore different bike models and configurations.

‍

To ensure a visually compelling and engaging website, we incorporated high-quality product photography and videos. The design aesthetic reflected the brand's identity while prioritizing user experience and functionality.

client

Christiania Bikes America

https://christianiabikesamerica.com/

Project year

2021

client ceo

Peter & Linnaea James

Project Scope

Brand Identity

Discovery & Research

Project Management

UI/UX Design

Web Design

E-Commerce

Tools

Excel

Figma

Ilustrator

Photoshop

Shopify

SEO basic principals

Google Analytics

CSS & HTML

App Integration

Website Optimization

Youtube Integration

Metafields

Creatives

Donna Melger

Amanda Altice

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The Result

The launch of the new Christiania Bikes America website in May 2021 marked a significant turning point for the business. The combination of a user-friendly platform, a robust custom bike configurator, and a strong brand identity proved to be a winning formula.

Within the first six months, online sales increased by a remarkable 233%, surpassing all expectations. The custom bike configurator emerged as a key driver of sales, with over 10 bikes configured and purchased through the platform in the first year.

Customer satisfaction soared, as evidenced by a 100% increase in positive reviews and testimonials. The website's intuitive navigation and visually appealing design contributed to a 30% increase in average time spent on site, indicating higher engagement and interest in the Christiania Bikes brand.

The partnership between Donna Melger Design Studio and Christiania Bikes America resulted in a transformative digital experience. By combining strategic design, advanced e-commerce functionality, and a deep understanding of the target audience, we created a platform that not only showcased the unique offerings of Christiania Bikes but also drove significant revenue growth. The success of this project highlights the power of a well-executed website in elevating a brand and driving business success.

Key Takeaways

A well-designed e-commerce platform is essential for businesses selling complex or customizable products.
User experience is paramount in driving conversions and customer satisfaction.
Data-driven decision-making is crucial for optimizing website performance.
A strong brand identity is the foundation for successful online marketing.

By focusing on these key elements, businesses can replicate the success achieved by Christiania Bikes America.

‍

The Result

The launch of the new Christiania Bikes America website in May 2021 marked a significant turning point for the business. The combination of a user-friendly platform, a robust custom bike configurator, and a strong brand identity proved to be a winning formula.

Within the first six months, online sales increased by a remarkable 233%, surpassing all expectations. The custom bike configurator emerged as a key driver of sales, with over 10 bikes configured and purchased through the platform in the first year.

Customer satisfaction soared, as evidenced by a 100% increase in positive reviews and testimonials. The website's intuitive navigation and visually appealing design contributed to a 30% increase in average time spent on site, indicating higher engagement and interest in the Christiania Bikes brand.

The partnership between Donna Melger Design Studio and Christiania Bikes America resulted in a transformative digital experience. By combining strategic design, advanced e-commerce functionality, and a deep understanding of the target audience, we created a platform that not only showcased the unique offerings of Christiania Bikes but also drove significant revenue growth. The success of this project highlights the power of a well-executed website in elevating a brand and driving business success.

Key Takeaways

A well-designed e-commerce platform is essential for businesses selling complex or customizable products.
User experience is paramount in driving conversions and customer satisfaction.
Data-driven decision-making is crucial for optimizing website performance.
A strong brand identity is the foundation for successful online marketing.

By focusing on these key elements, businesses can replicate the success achieved by Christiania Bikes America.

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